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Archive | February, 2012

Google Dumping Clearwire Stake

by on February 27, 2012 in Article

Google will sell its 6.5 percent stake in wireless Internet service provider Clearwire for roughly million (a discounted stock price of .60 per share), according to an SEC filing. Google initially invested 0 million in the company in 2008.

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PPC Scams to Avoid

by on February 24, 2012 in Article

When choosing somebody to manage your PPC campaigns, An old warning rings true: buyer beware. If it seems too good to be true, it probably is. Here are some of the approaches you should be suspicious of when looking to outsource PPC.

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Microsoft Snipes (Only) at Google Over Browser Settings Circumvention Controversy

by on February 21, 2012 in Article

Microsoft accused Google of circumventing Internet Explorer user settings in a blog post Monday but forgot to mention this information was released two days ago and also named Facebook as a culprit. Google quickly sent out a rebuttal.

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Cup of Joe: Hulu Is Losing Out On Revenue, Are You?

by on February 19, 2012 in Article

About 3 years ago I got really angry with something that Wolf Blitzer said on CNN, and I canceled my cable. At the time everyone thought I was crazy. well actually everyone still thinks I am crazy, but not as much as back then. Because now a days services like Hulu and Netflix are slowly [...]

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Elections, The Olympics and the End of the World: What’s Next for Social Video

by on February 16, 2012 in Article

“In February 2011, Volkswagen’s ‘The Force’ ad stormed the Superbowl to become the most shared ad of all time in just six days, jumping from 100,000 to 1,000,000 views in just a few hours.” That’s the first line of Unruly’s “What’s Next for Social Video Insight Report” and it really explains it all, doesn’t it? [...]

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Cup of Joe: Monetizing The Medium

by on February 13, 2012 in Article

You might already know that I hate advertising. I think ads are bad marketing, bad at monetizing, and bad for branding. So then you might be asking yourself why do companies like Google do so well with Ads? The success of Google’s ad program is due in large part because they have positioned their ads [...]

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Google Search Share Stays Steady As Microsoft and Yahoo Wrestle for the Rest

by on February 10, 2012 in Article

Each month we do the “Who made progress in search market share” dance. Based on your responses to past posts this dance is getting pretty old. Why? It’s because there never is any real news. It actually plays out Einstein’s definition of insanity which is “doing the same thing over and over while expecting different [...]

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5 Marketing Tips from the Social Commerce Summit

by on February 7, 2012 in Article

Right now, some of the top internet entrepreneurs are in New York City discussing social commerce, Facebook, the daily deal space and all things social media. It’s all happening at the Social Commerce Summit and since we can’t all be there, Business Insider is boiling down the important points in a series of articles on [...]

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Zurker: Social Network for the 99 Percent?

by on February 5, 2012 in Article

As far as I know, no one has ever set up an online social network as effectively a co-op before, and as you’d expect, Zurker’s set-up isn’t quite that simple. As Zurker’s About page explains, Every Zurker user becomes a co-owner (future shareholder) of Zurker. As Zurker hasn’t had an IPO or anything of that [...]

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The Future of Cereal Packaging Includes a Digital Surprise

by on February 2, 2012 in Article

What did you read as you ate breakfast this morning? The newspaper or the back of the cereal box? It’s a funny bit of pop culture behavior, reading cereal boxes, but Mark Addicks of General Mills says that on average, a person reads the text on their box 12 times. Some of those people are [...]

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