Tag Archives: Links

When to Use Reciprocal Links

Let’s start by considering why reciprocal links got a bad reputation. Way back before Google’s algorithm became so sophisticated, it only considered a site’s incoming links from other sites in rating quality and relevance. A link to another site was a vote for that site. When SEOs and site owners realized that they could simply [...]

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Google Redefines External, Internal Links in Webmaster Tools

In an attempt to provide more accurate link data in Webmaster Tools, Google is recategorizing links from subdomains as internal links and the www and non-www versions of a site are considered the same site. Total link counts won’t change. …

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Headline Links: Getting Citations from News Sources

For those of us who aren’t celebrities, there’s always something a little exciting about getting mentioned in the newspaper. Unless your name turned up in the police blotter, you usually get the rush of pride that comes with knowing th…

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