Tag Archives: Online

Conflicting Facebook Brand Page Studies Highlight Universal Truths in Online Marketing

Facebook’s Timeline for brand pages will increase your fan engagement 425 percent. Actually, engagement is down 30 percent, but only for pages launched on the fourth Sunday of months ending in “y” in which there was a full moon. Reality check time.

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Blend of Online & Offline Tactics Inspire Toy Shopping [STUDY]

Digital media continued to grow in importance for shoppers researching toys this holiday season, but advertisers could do much more to help them out, according to a study from Google. Google’s Toy Shopper’s Journey Study was conducted by Compete…

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SMB’s Spreading Online Acquisition Efforts Too Thin?

One common activity when a person or an organization is trying to do something important but aren’t quite sure how to get there is to try a little bit of everything to see what works. Well, while the idea seems OK the reality is that trying too much at once can water down results of [...]

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