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Mining YouTube for Keyword Research

by on September 20, 2011 in Article

I never thought of YouTube as a keyword resource myself until I read Kieron Hughes on the subject. While many SEOs prefer to work their magic in fields with which they’re intimately familiar (like a dentist-turned-SEO optimizing sites for dentists), that’s not always possible. In that case, the SEO must be prepared to become an [...]

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80 Percent of Shoppers Change Purchase Decision Based on Negative Reviews [Research]

by on August 31, 2011 in Article

Negative service and product reviews are tough to handle on many levels. First and foremost it is becoming increasingly difficult for the average consumer to tell the difference between a genuine review and one that has been planted or is simply an over-reaction. In addition, just because someone posts a negative review has little or [...]

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Remove Your Keyword Research Blinders

by on July 18, 2011 in Article

Keywords stand at the heart of using search engines, SEO, and online marketing. Searchers use keywords to find what they’re looking for. Marketers use keywords in their ads and on their websites to turn up in the search results that search engines serve to (hopefully) potential customers. But a lot can go wrong in the process. This article will explain one major, all-too-common keyword research mistake and how to avoid it.

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